Journal
The blog.
Notes on designing and building websites that earn their keep.
Read article In-house or outsource? How small agencies should handle web development
23 Oct 2026 · 9 minYour website decides when your retainer starts. How small agencies should split web work between in-house and outsourced, and keep control of the date.
Read article How to price websites so they stop leaking margin
18 Oct 2026 · 8 minWebsites take agencies the most effort and often earn the least. Where the margin leaks, and a six-step way to price websites as a product, not a favour.
Read article How to vet a white-label web developer before you sell the site
16 Oct 2026 · 9 minA portfolio shows what a builder finished. It does not show what happens in week three. Seven checks to vet a white-label web developer before you sell the site.
